Display Advertising & Remarketing Campaigns

At Red y Comercio, we work all Display campaign processes, including development, management and the analysis of the results. Our service includes:

• Creating a display Ad, an image ad in which we use our creativity to spark consumer interest.
• Choosing the right website where we will place your ad. For this we will use either affiliate networks or directly contact the owner of the website where we intend to place the ad.

A Display Campaign is a type of e-marketing action that may run as part of a strategy. It consists of the placement of ads on various websites and internet portals other than search engines.

This type of campaign could be created by placing a text link, a graphic banner, a video or a voice ad in any website or internet portal. A Display Campaign is necessary if you want to run a Remarketing Campaign.

Remarketing Campaigns consist of placing an ad for a user once s/he has visited a specific site or section of that site.

These types of campaigns can be run based on various types of price models such as CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), CPL (Cost Per Lead), CPA (Cost per Acquisition), or Sponsorship.

The execution of Display and Remarketing campaigns provides the following benefits:

• It allows a graphic ad type creation to enhance your brand and to improve your conversions.
• It provides the ability to select locations where your ads appear, with segmentation options in certain cases.